In my past life, I worked at Animalz helping brands like SimpleLegal grow traffic over 500%. Now, I consult for brands like WordPress, Hubspot, and Zapier.
Here are two truths and a lie that I’ve learned about modern-day marketing:
- Buyers are unforgivingly selfish — it’s all about them.
- There’s a sea of noise out — buyers will ignore any marketing effort that’s short of remarkable.
- You need to be everywhere; Twitter, LinkedIn, YouTube…
The lie? You need to be everywhere.
NO. You need to be where your best customers are.
Most brands are better off focusing on one user vertical at a time if they want to create remarkable content that serves selfish buyers.
The Specificity Strategy is my answer to uncovering your best customers — your ‘Audience of One’ — so that you can reach them with content that they deem remarkable, right where they hang.
This sound interesting?