Drive Revenue with Customer-Led Content

Generated $2m+ in new business for clients, including:

Win more of your best buyers:

Introducing The Specificity Strategy

A marketing strategy anchored around your ‘Audience of One’ — buyers who spend the most, and give your customer support team the least headache.

Every brand’s dream… 🏆

The Old Way:

The Specificity Way 🏆:

Unveil your best customers with own data.
Keyword research based on best customers' pain points and goals.
Briefs that enable writers to create content specific to the audience's knowledge level and search intent.
In-depth content using customer examples, product screenshots, and customer language.
Topic clustered publishing for faster brand recognition and max budget ROI.
50% publishing, 50% distribution.
Track and optimize performance.

What clients say:

“If you get the chance to work with Lily, you’re in for a treat.”

Kaitlin Milliken, Content Editor

“She gets into the heads of your audience and creates content they want to read.”

Ross Simmonds, Founder

“Her ability to quickly educate herself on issues within a new sector is first-class. She is armed with great content ideas built for maximum impact in relation to SEO.”

Dom Hennequin, Content Marketing Manager

“She was always pulling unique insights out of standard monthly reports. Anyone would be lucky to work with her!”

Stephanie Yoder, Content Team Lead

“Lily is easily one of the best content marketers I’ve ever worked with. I was impressed with the quality of her work, communication, and ability to create content that delivers visitors and customers. I highly recommend working with Lily to anyone that needs high-quality content that drives traffic and revenue.”

Ruben gamez, Founder

Hey, I'm Lily Ugbaja.

In my past life, I worked at Animalz helping brands like SimpleLegal grow traffic over 500%. Now, I consult for brands like WordPress, Hubspot, and Zapier.

Here are two truths and a lie that I’ve learned about modern-day marketing:

Buyers are unforgivingly selfish — it’s all about them.
There’s a sea of noise out — buyers will ignore any marketing effort that’s short of remarkable.
You need to be everywhere; Twitter, LinkedIn, YouTube…

The lie? You need to be everywhere.

NO. You need to be where your best customers are.

Most brands are better off focusing on one user vertical at a time if they want to create remarkable content that serves selfish buyers.

The Specificity Strategy is my answer to uncovering your best customers — your ‘Audience of One’ — so that you can reach them with content that they deem remarkable, right where they hang.

This sound interesting?