Drive Growth with Customer-Led Content
Generated $2m+ in new business for clients, including:
Win more of your best buyers:
Introducing The Specificity Strategy
A marketing strategy anchored around your ‘Audience of One’ — buyers who spend the most, and give your customer support team the least headache.
Every brand’s dream… 🏆
The Old Way:
The Specificity Way 🏆:
Win more buyers now
What clients say:
“If you get the chance to work with Lily, you’re in for a treat.”
Kaitlin Milliken, Content Editor
“She gets into the heads of your audience and creates content they want to read.”
Ross Simmonds, Founder
“Her ability to quickly educate herself on issues within a new sector is first-class. She is armed with great content ideas built for maximum impact in relation to SEO.”
Dom Hennequin, Content Marketing Manager
“She was always pulling unique insights out of standard monthly reports. Anyone would be lucky to work with her!”
Stephanie Yoder, Content Team Lead
“Lily is easily one of the best content marketers I’ve ever worked with. I was impressed with the quality of her work, communication, and ability to create content that delivers visitors and customers. I highly recommend working with Lily to anyone that needs high-quality content that drives traffic and revenue.”
Ruben gamez, Founder
Hey, I'm Lily Ugbaja.
In my past life, I worked at Animalz helping brands like SimpleLegal grow traffic over 500% (Case Study). Now, I consult for brands like WordPress, Hubspot, and Zapier.
Here are two truths and a lie that I’ve learned about modern-day marketing:
- Buyers are unforgivingly selfish — it’s all about them.
- There’s a sea of noise out — buyers will ignore any marketing effort that’s short of remarkable (FREE framework).
- You need to be everywhere; Twitter, LinkedIn, YouTube…